How to Install Facebook Remarketing/Retargeting Pixel in WordPress
Are you looking into retargeting ads on Facebook? Do you want to install Facebook’s remarketing/retargeting pixel in WordPress? In this article, we will show you how to install Facebook remarketing/retargeting pixel in WordPress.
Why Use Facebook Retargeting Pixel to Boost Your Social Reach
Syed Balkhi, our founder and CEO, published a case study on how we boosted WPBeginner’s Facebook traffic by 332% in 2015. This sparked an overwhelming interest from our readers who wanted to know how they can do the same for their websites.
When you boost Facebook page posts using Facebook ads, you can select a wide range of target audience. Retargeting allows you to narrow your audience and get better results with less spending.
You can show your ads to people who are already interested in your website. These people are much more likely to respond to your boosted posts and advertisements on Facebook.
What is a Facebook Retargeting Pixel?
Have you noticed that after you visit a website, you start seeing their ads on Facebook? This is called retargeting or remarketing.
Those websites use Facebook’s retargeting technology, commonly known as Facebook Pixel.
The retargeting pixel does not add anything visible on your website. It simply sends a browser cookie to your visitors.
This allows Facebook to retarget users visiting your website on Facebook.
Let’s take a look at how you can add a Facebook retargeting pixel to your WordPress site.
Creating a Facebook Retargeting Pixel
To make it easy, we have created a video tutorial on how to install a WordPress plugin that you can watch below.