Is Jetpack Misleading Users to Promote


Are you using Jetpack’s publicize feature on your site?

Recently while browsing through Facebook, we found several folks sharing links where WordPress replaced the site domain. Along with that, the status also read like this: Michelle Schulp published an article in WordPress.

Facebook Status being hijacked by JetPack publicize

This was alarming, so we decided to investigate the issue.

When you click on the link, it takes you the website. However when you click on WordPress, it takes you to a signup page on Facebook.

Landing page for's app

We looked further to see if these sites were hosted on, a blog hosting service. Most of them weren’t. (see the difference between free vs self-hosted

However, they all had one thing in common. All of them were using the Jetpack plugin which is created by the parent company of, Automattic.

In order to verify our findings, we decided to install Jetpack on a test site. We replicated the issue, and it is connected with the publicize feature of the plugin.

When setting up the publicize feature, you are asked to connect with Facebook and grant several permissions.

Facebook permissions for using Publicize feature in JetPack

Allowing to post on Facebook for you

During the permission process, you see the blue W logo instead of the grey W logo. How is that different?

Well, one is for (the blog hosting service) and the other is for (the software that we all come to love and use).

Confusing isn’t it.

Often beginners do not know the difference, so they think they’re really authorizing their WordPress site, not a third-party platform (see the relations and differences)

Furthermore, the wording through out the process does not make it clear that you’re authorizing rather than your actual site. See the confirmation screenshot below:

Connected to Facebook

Now if you want publicize to do what it’s suppose to (automatically share your post when its published), this is what your users will see.

A Post shared on Facebook using JetPack's publicize module

We did some further research to find that it’s not a new problem. It has been reported several times since 2013.

Considering Jetpack is auto-installed and auto-activated on several major WordPress hosting providers by default, this should be corrected to decrease the confusion between vs self-hosted

While we understand that Facebook has it’s limitation, there are certain things that can and should be corrected to better inform users.

First, in the link data below post title, it should actually show the user’s domain to promote their brand instead of showing WordPress. As Jeremy from the Jetpack team pointed out in the comments below, this is not possible due to Facebook restrictions.

Second, the wording that says Syed Balkhi published an article on WordPress should be rephrased to clear confusion.

One of the user who reported the issue, offered a suggestion on wording: Vikas shared a link via Publicize instead of saying Vikas published an article on WordPress.

Another alternative could be: … shared a link via JetPack because that’s what is really going on.

Lastly, in the confirmation dialog, it should say “you have successfully connected Jetpack with Facebook” or “you have successfully connected your Facebook account with Jetpack”. [Update: Ticket #1476 created by Jeremy]

We hope these suggestions help improve the Jetpack Publicize experience for users.

Jetpack Image

Jetpack is a great plugin for beginners who move from to because it allows you to retain a lot of cool features of while giving you the power and freedom of

Note: The goal of this post is not to start a flame war rather it is to encourage discussion and share our opinion with the community. We have tremendous respect and appreciation for Automattic and the work they’ve done.

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