10 Most Recommended SEO Tools


A well-optimized website is a hard nut to crack as Google has been updating its algorithm way too frequently, thus making it all the more difficult to get your company or your client’s listed in the top SERP’s. The following factors play a key role in effective optimization of any website:

  • Current status of the website
  • Technical issues
  • Quality of the content
  • Social signals
  • Removal of algorithmic or manual penalties
  • Effective reporting

Hence, it is vital to get hold of the right SEO tools in order to perform advanced SEO analysis for higher ranking and better visibility. But, with so many tools and even greater number of reviews on each of the SEO tool, it can get a little confusing and time-consuming to choose the best ones. Here’s a comprehensive list of the top paid SEO tools available to manage day-to-day tasks related to website optimization. Though, a free version is available for most of these tools, it is advisable to opt for the paid versions for a more in-depth data analysis and an effective digital marketing strategy.

Top 10 SEO Tools List

Below are 10 most recommended SEO tools-

SEO Tools for Website Analysis

1. Moz

Are you looking for ways to simplify the black-box process of SEO? Choose Moz. It is a suite of tools which collates and sorts data on inbound marketing at one place. Also, it is not only difficult, but also very time-consuming to find all the issues manually; hence Moz can be utilized to lay your hands on data related to traffic, rankings, social links, content and brand- all at one place.

Some of the most recommended tools in this suite are:

  • Get Listed
  • Open Site Explorer
  • Fresh Web Explorer
  • Rank Tracker

By using Moz, you can accomplish the following tasks:

Points out website errors, missed conversations, and SEO opportunities for you and gives direction in terms of what is to be done next. Allows running up to five campaigns simultaneously which accommodates tracking of upto 300 keywords. A renowned digital marketing agency, like Techmagnate, utilizes this tool very effectively.

Rank tracking and competitive analysis let you gauge your position for top keywords in comparison to your competitors

2. Screaming Frog 

Screaming Frog SEO Spider is an on-site effective SEO tool which allows you do a quick crawl, analysis and quality audit of the particular website. Essentially, manually going through each page and checking such aspects would be a labor intensive exercise. Screaming Frog tool presents all the data in the format of an excel sheet, thus making it easier to scrutinize and analyze data. This reduces the workload and saves time simultaneously.

Screaming frog allows for these tasks to be done quicker and this SEO Spider further allows for the export of key onsite elements such as Url, page title, meta description etc. By doing so, it allows for common issues encountered by SEO to be easily spotted and dissected. It analyzes data and places them in tabs which keep the SEO professional from missing an issue such as that of a duplicate page.

Duplication Alert SEO Tools

Most of the times, Google Panda filters find out duplicate content on a website, thus leading to penalty. To prevent such types scenario, Copyscape should be used to keep a check on duplicate content.

3. Copyscape

Plagiarized or sometimes even similar content on your website not only affects your Google ranking negatively, but also make it uncrawlable when Googlebot revisits your website to find unique content. Further, copied or similar content can get repetitive, thus making your visitors lose interest in your website sooner or later. Copyscape is a great option to make sure that only original and valuable content gets published on your website. You just need to type the URL of your website and Copyscape will show you the web-results wherever your content might have been copied.

SEO Tools Backlink Analysis

In order to secure your data against Penguin penalty, the following tools will help you in strategizing link-building, profiling backlinks of your competitors among many other useful functions.

4. Link Research Tools

A combination of 93 SEO tools, Link Research is a big data SEO toolkit which provides accurate data in real time. Some of the data sources which are a part of Link Research are Majestic SEO, SEMRush, Moz etc. among many others. Whether it is about quick backlinks or in-depth competitive landscape or research for high-quality link prospects, Link Research is an answer to all your SEO-related needs and queries. The 24 link sources guarantees maximum possible link data, which is at least 110 percent more than what is offered by any other tool.

5. Ahrefs 

Ahrefs is mainly used for site exploration and checking backlinks. The tool utilizes an index of live links for providing SEO data. The suite comprises SEO Report, Domain Comparison, Site Explorer, Backlinks Report, and Batch Analysis. These features help in providing valuable data on:

  • Number of referring domains a site has
  • Referring domains that come from unique IPs?
  • Natural link growth over time
  • Which are their most authoritative links (sorted by Domain Rank)?

It is also useful to find out sites that have been penalized in the past. You can also monitor the new backlinks that you have gained a day before or even after 60 days. Anchor text density, lost or broken links, exporting link data for a Google Penguin audit are few other areas where Ahrefs proves to be extremely useful.

Best Tools for Content Suggestions

These tools help in putting together all the content which has been popular in the past and ideating upon a new topic based on similar lines. This method results in content which is much more likely to be shared and liked by visitors.

6. Buzz Sumo

Writing and posting a few keyword-based articles and blogs is not the be-all and end-all for success of any SEO strategy. The need of the hour is to come up with fresh and engaging content every time you choose SEO to make your present felt in the digital arena. With Buzzsumo, all that’s possible at just a click of a button. This tool shows the most shared content within a particular span of time and lets you write on topics which are most likely to be shared by visitors.

Below are some of the features of BuzzSumo:

  • Allows real-time conversations on trending issues
  • Shows relevant third-part links that can be shared on social
  • Shows most shared content on Facebook, Google+, Twitter, Linkedin and Pinterest
  • Shows the list of most shared links on a particular topic/keyword/ category.
  • Provides useful data (such as PA, DA, number of followers, retweets etc.) for target influencers
  • Real-time updates on your content marketing efforts
  • Detailed content analysis report
  • Domain comparison report to be on top of all the information about the content being posted by your competitors

Top SEO Tools For Getting Success in Social Media/Platforms

7. Social Mention

As a social media search engine, social mention aggregates the content generated across the web into a single stream of information. Social Mention monitors more than eighty social media websites which include Twitter, Facebook, Youtube, Google, etc.

The tool focuses on blogs, videos, comments, bookmarks, events, etc. It tracks and measures the general sentiment and feedback about any new product or social issues. By tracking and monitoring keyword mentions, it helps in comprehending the latest trends relating to your company or any product. Thus, it is a brilliant tool in digital marketing which could really help companies to target their potential clients and strategize their future policies in a planned manner.

Social Mention gives the idea of brand reach, and the ‘sentiment’ factor gives us the broad idea about the positive or negative image of your company. So overall, Social Mention provides brilliant search and analysis services and can help you monitor your brand trends in real time.

SEO Tools for Competition Analysis

8. Compete.com

Compete.com is the one stop solution for all the SEO data collection requirements. Whether you are an agency looking to have data for effective campaign management for clients or analyst trying to access the competitor’s market performance. With Compete.com on your side, you will be able to avail the three benefits mentioned below.

  • Discovering new digital marketing strategies
  • Know about the suitable business strategy
  • Analyze performance of your company in comparison to other counterparts

Compete.com also delivers the following four premium features that will make you stand out in the market.

  • Reporting Tools which have been specially designed to let you have an access to the exact metrics and spend more time in generating useful results, rather than exporting data.
  • The best tool to manage customer engagement efficiently along with the opportunities to tap potential customers.
  • ‘Search share’ feature which lets you know the difference between paid and free clicks. Further, you also get to know about the right keywords to use to make your brand more successful on the digital platform.

9. Similar Web

This is a web-ranking tool which utilizes the vast clickstream data which comes from their browser plug-ins. A tried and tested market intelligence platform, it offers options for an in-depth web analysis and industry analysis to make your SEO strategies even more streamlined with the current changes in SEO business.

The first feature shows maps your performance against the traffic and engagement achieved by your competitors. Total number of visits, bounce rate, time spent on a page or a website and page views per visit are some of the metrics shown during web analysis. Further, SimilarWeb lets you see the paid, organic and trending keywords used on a website, which is useful for improving both SEO and PPC services.

Through the industry analysis feature, you can analyze your competitive environment, gauge your performance and stay abreast of the latest industry trends.

Effective Client Reporting Tools

Even if you have incorporated all the factors mentioned above to optimize your website, it would not yield best results until and unless it is followed by effective reporting.

10. Raven

A preferred choice of companies offering both SEO and PPC services in India and abroad, Raven is an all-encompassing solution to SEO research, link-building, backlink reporting, campaign management, social media metrics, competitor analysis etc. Further, it also helps in defining new geographies, adding meta-tags and dash-board customization. This internet marketing software has 30 tools which collect data from diverse sources including Google Webmaster Tools, Google Analytics, Google AdWords, Majestic SEO and Moz to provide a detailed report. Moreover, this package of effective SEO tools works with a single platform to execute campaigns for several numbers of clients and websites.

Read also Raven Tools SEO Review by Techmagnate

Other than the SEO tools mentioned above, there could be additions to this list. However, before opting to invest in any SEO tool, be clear about your requirements and the expectations of your clients. Hence, it is better to try out a few tools which have been in use since the emergence of SEO business and gradually start experimenting with newer tools.

So, have you chosen the right SEO tools for expanding your business on the digital front? If yes, share your usage experiences with us in the comments section below.

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