Yoast SEO Plugin 7.0 Bug Causes Ranking Drops


A major update to Yoast SEO fixes a bug that affected the rankings of certain websites. The founder of Yoast, Joost de Valk, personally offered an apology to victims of the error that may have suffered “Panda-like problems” and lost search rankings as a consequence.

Yoast SEO 7.0  Bug Live Since March 6, 2018

This update is meant to correct an error introduced by Yoast 7.0, in March 2018. Victims of this bug will have suffered negative changes in rankings since the Yoast March 6 update.

If your rankings have steadily dropped sometime after March 6, and you use the Yoast SEO Plugin, your site may be a victim of the Yoast SEO Plugin bug.

What Went Wrong with Yoast SEO Plugin?

The ranking bug introduced what Yoast calls, “Panda-like problems” when it updated to the 7.0 version. This change affected settings to the way image redirects are handled. Fortunately this update did not affect all users.

Here is how Yoast describes the technical problem:

The bug was simple yet very painful: when you updated from an earlier version of Yoast SEO to Yoast SEO 7.0-7.0.2 (specifically those versions), we would not always correctly convert the setting you had for the old setting into the new one. We accidentally set the setting to ‘no’. Because we overwrote the old settings during the update, we could not revert this bug later on.

Yoast Founder Offers Personal Apology

The announcement states that they quickly resolved the Yoast SEO 7.0 bug once they became aware of it. But the bug has been negatively affecting sites since March 6. Accordingly, the founder of Yoast, Joost De Valk, offered his apology:

“This post serves both as a warning and an apology. …We’re so very sorry. …we messed up. I myself, am sorry. More so than normal, because I came up with and coded this change myself…”

Affected Yoast SEO Users Upset

Understandably, some plugin users are upset.  One plugin user posted that he had lost ranking positions because of this error. As a consequence, he said he had lost confidence in the Yoast Plugin forever.

Yoast SEO Plugin customer commented that his search rankings dropped because of the Yoast SEO plugin bug.
Another Yoast SEO Plugin user commented on the Yoast announcement page that she had lost thousands of dollars. She also noted that her rankings have returned since applying the new updates.

A Yoast SEO Plugin user commented that she lost thousands of dollars and relayed that the latest update has helped her site recover search rankings.

Who is Affected by Yoast SEO Plugin Bug?

According to the official announcement from Yoast, this bug does not affect everyone. However if your rankings have dropped since March 6, you may wish to check your Yoast SEO Media Plugin settings.

How to Check Your Yoast SEO Search Appearance Settings

On the left side menu, 1. select the Yoast SEO icon, then 2. click the Search Appearance link.