It is one of those things that keep a lot Instagrammers awake whole night. Literally!
And yes, it’s the tough one. Knowing the best time for posting on the Instagram can increase the engagement and reach of the posts, which actually is quite important nowadays to beat Instagram algorithm.
So, the main thing is that there exists no one-answer-fits-all, as the best time for posting on Instagram depends on individuals highly. It depends on your business, your audience and you.
For finding the highly optimal time for posting takes research. Also, time.
Fortunately, here are few methods which you can show you how to do this exactly!
- 1 At which times your followers come online on the Instagram?
- 2 Play with the posting times
- 3 How to use Instagram analytics to know best posting time?
- 4 How to make schedule for the best posting times?
At which times your followers come online on the Instagram?
The time required for getting the engagement on the posts is find out by their lifetime worth. Or you can say, if posts are made at one time when large amount of your followers come online, you can provide your posts a chance of getting seen – and of course, liked!
To Post at your “peak online” duration is like taking over Instagram algorithm.
Thus how to find out the time when followers come online?
Ask this from Instagram!
In insights, go to audience and scroll down. You will see the time when your followers come online on Instagram and are active.
This data can give you the best understanding for the best moments to post, depending on activity of your audience. Simply, what is needed is to pick up the hours whilst most of the followers come online and to post on those particular hours.
Play with the posting times
Experimenting and testing must be mantra of every marketer and the social media has no exception. After you have established that as your followers come online, you are going to play on with various posting time for identifying the best optimal hour for posting.
Pick the period for followers becoming active and begin to post at various time in that period, for tracking the difference you notice in the engagement rates and Best place to Buy Instagram Followers.
Like, if may have noticed that many of the followers come online between 4 to 9 pm, make a schedule to posts that appear at 4, 6 or 8pm. After then, if you need to track manually, notice the timing, of publishing and rate of engagement for each post.
Shift the posting timings each week. For example, if you post on Wednesday 1am, you can try it 1 pm next week on same day. After you have sufficient data for overviewing, highlight the time slots which represent the high engagement rate.
How to use Instagram analytics to know best posting time?
If you don’t want to use spreadsheets, instead of them, you can use Instagram analytics for telling what will be the best time for you to post. After you have posted sufficient amount of content, Instagram analytics compares your posting activities with the highly successful content and then lets you know that if you did hit the best time or not.
Talking about analysis of posting times, although, always remember that quality of the content also plays very important role. Various kinds of content can get various kind of engagement rates, and this is why it will be a good thing to publish different media at same hour and same day of week. You can then filter the results by noticing likes, comments and engagement and choose the data range using datepicker.
How to make schedule for the best posting times?
For saving time, probably you have scheduled your posts already on Instagram for direct posting. If yes, well done! This means that you are posting content continually. What to do now is that you make sure that you share this content consistently at the best time.
The Instagram scheduler is the quickest method of scheduling of your content. After you did post, it will show the highly optimal time for posting the media on Instagram. It has yellow stars located at various slots in calendar for showing your few of the best time of posting. They are based on the top 5 finest times for publishing your posts during the period of past 3 months. Thus, for more various timings you try on, more accurate will be the suggestions.
One of the best platform for businesses is Instagram for growing online and achieving the marketing goals. It is just not enough to post anytime you feel to do it. To be more strategic about the posting time and to Instagram Video Views is the main thing for get success on Instagram in 2019. By scheduling and planning timings of posting content, you can raise the reach, boost the engagement rates and acquire more followers.