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SEO

Robots Meta Directives Or Meta Tags In SEO

Robots meta directives (sometimes called “meta tags”) are pieces of code that provide crawlers instructions for how to crawl or index web page content. Whereas robots.txt file directives give bots suggestions for how to crawl a website's…

What is robots.txt?

Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website. The robots.txt file is part of the the robots exclusion protocol (REP), a group of web standards that…

What Is Remarketing and Why You Need It?

To put it simply, marketing has one single purpose: to get more sales. That’s not exactly a ground-breaking revelation, I know, but we need to say it to set the stage for the discussion and understand the purpose of remarketing. Placing…

What is duplicate content?

Duplicate content is content that appears on the Internet in more than one place. That “one place” is defined as a location with a unique website address (URL) - so, if the same content appears at more than one web address, you’ve got…

What is alt text?

Alt text (alternative text), also known as "alt attributes", “alt descriptions,” and colloquially but technically incorrectly as "alt tags,” are used within an HTML code to describe the appearance and function of an image on a page.

What is a meta description?

Meta descriptions are HTML attributes that provide concise summaries of webpages. They commonly appear underneath the blue clickable links in a search engine results page (SERP).
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