Get all the latest SEO updates and NEWS for 2017. We are here providing you latest SEO strategies and techniques required for 2017.
2016 had proved to be full of roller coaster rides for internet marketing agencies. With the culmination of 2016, latest SEO strategies in 2017 have started appearing in the SEO industry. Techmagnate, as a responsible digital marketing agency, is hereby compiling all major SEO updates, NEWS, strategies and techniques from 2017.
Google has introduced a new additional feature as “Crowd Control” on Google Maps, which enables to have a real-time look at the locations you are planning to visit. So, you will be able to decide where and when to go accordingly.
This facility is applicable at your local restaurants, grocery store, pharmacy shop, supermarket, coffee shop, automobile servicing centre, and many others places.
After experimenting with image extensions in Adwords for a long time, Google has introduced this new feature in sitelink extensions, which is named as ‘Visual Sitelink’. In Google Ads sitelink extensions, now images will also appear along with the text. This feature will be spotted on mobile phones only in a swipeable carousel manner.
Earlier the limit of sitemap file size was restricted to 10 MB only. But, Google and Bing have comprehended the difficulty of the websites with long URLs, so, they have increased the file size limit of sitemaps files by 400%.
Both the search engines have taken efforts to increase the file size limit of Sitemaps files, so that, one can upload the uncompressed version of Sitemaps up to 50 MB.
Bing has come up with a new idea of giving every Bing Ads advertiser access to a virtual account manager. With the help of Microsoft, they are building a bot that will help the advertisers to manage their ad campaigns more effectively. This will assist the marketers in designing better ads.
A new strategical update in 2017 under Google AdWords, that is enabling advertisers to assign audience lists of his own choice at the very campaign level, instead of ad groups. Advertisers can now select desired audiences for different ads at Google AdWords. So, you can now do bid adjustments in bulk.
SEO Update #6 Understanding Consumers’ Local Search Behavior
We have learnt that consumers prefer to do local searches to get the exact data before visiting the store. For this reason Google has introduced the new feature of ‘Crowd Control’. But it has been noticed that advertisers are struggling to design local ads because they are failing to map the local search behavior. Because the behavior of a user searching “seo company in Mumbai” might be different from a user searching for “seo company in Chennai“. So, in 2017 advertisers should not struggle in the same way as they used to do in previous years. First they should understand the consumers’ behavior and psychology in Local Searches and then create the appropriate form of local ads.
SEO Update #7 How Content Marketing will Affect e-Commerce Industry in 2017
e-Commerce industry is flourishing and so the trend of online shopping. The competition to grab the attention of the customers is also heating up. So, to attract your prospects at different stages of their buying cycles, content can be the main tool. Latest SEO updates indicates that you need to create more and more content and market it properly through different channels. But this should be done with a clear and well-defined strategy for content marketing.
SEO Update #8 How to do Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) indicates the process when visitors on your website are directed towards a particular task that you want them to do. After directing the visitor to the particular task, it should meet the eye as far as this process is concerned. Then only it will be considered as a complete process of CRO. But, SEO trends signifies that first you need to be aware how CRO works. Then only, with the help of CRO can increase your revenue and your professional goals.
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SEO Update #9 8 Crucial SEO Ranking Factors of 2017
The good news is that finally, we are clear with the concept of content. Now we can understand what “great, rich content” should be like. It is necessary to be aware of the fact what should be included and what to be excluded to create a quality content. This is because nothing can have as strong impact as of the rich content.
SEO Update #10 12 Point Local SEO Checklist for 2017 and Beyond
Local SEO has grown exponentially in relevance and importance and a sharp increase is further expected in 2017. It has never been as important as it is in the current times. Experts have revealed that there are two big reasons for this. One is that more and more local searches are being conducted on mobile devices, so, location is a big factor. The second is that Google itself has been giving a lot of importance to organic local results even for desktop searches.